Summary / Resumé
Peter Walter: A Rogue with a Sense ofResponsibility. The Social Commitment of Betapharm – Self-Image and Success Story
Social Commitment is seen at Betapharm as the basis and a driver of the company’s successful management. As a “Rogue” it stands out from its competitors. Behind the social mission is the endeavour to fi ll the „social gap“ in the public health system, i.e. to take a holistic view of the patient and their environment, then to tend to them accordingly. For this reason Betapharm founded the Beta Institute, which designs, implements and evaluates socialmedical projects. Social image, relevant skills and commercial success are conducive to the company’s acceptance as a partner in looking for solutions to the current challenges in the changing German health system.
Peter Walter : Une entreprise horsnorme consciente de ses responsabilités. L’engagement social de Betapharm – conception et histoire de sa réussite
L’engagement social est pour Betapharm base et moteur du succés de l’entreprise. Entreprise hors-norme Betapharm se distingue clairement d’entreprises comparables. Au coeur de la préoccupation sociale il y a l’ambition de combler le « défi cit social » de la Santé publique, c’est-à-dire de considérer le patient comme une personne intégrée dans un milieu social et d’en tirer